Real yellow pages1/14/2024 ![]() So, what’s the point of listing and advertising your business on a phonebook anymore? People can easily search “business near me” on their phones or laptops, and Google will quickly generate a list of local businesses based on relevance and proximity. Majority of the population can agree that phone books are no longer necessary, especially now as we’re living in the digital age. The listing fee for the print directory you’re automatically enrolled in costs $259 per quarter. Once you believe that you can get more customers from it, YP will upsell you its costly ad placements. You see, the reason why YP automatically enrolls you in its print program is that it wants you to think that telephone directories are still relevant today.
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